Services
- Strategy & Planning
- Technical Design
- Infrastructure Setup
- UX & UI Design
- Development
Technology
- HTML5, CSS3
- WordPress
- Mobi2Go
- Google Cloud
Project Features
- Online ordering
- Regionalized menus & promos
- Location finder
- Franchisee learning portal
Key Project Results
Converted the website into a revenue-generating tool with online ordering
Helped the client elevate menu presentation with food photography & videography
Enabled regionalization of menus, promos & more for localized experiences
Supported franchisee onboarding with library of training material
ONLINE ORDERING
During the roll out of online ordering, we worked closely with Wild Wing’s third-party provider, Zuppler, to integrate the software with location pages as new stores came on board. Changes also included upgrades to the CMS, integration with third-party delivery partners and a dedicated page for all stores participating in online ordering.
LOCATION FINDER
We gathered and standardized data for 80+ locations, then integrated that data with Google Maps for an easy way to find the nearest Wild Wing. Each restaurant has a dedicated page that displays specials for that day, along with its address, contact info, hours of operation, photos, social media channels and amenities.
FRANCHISEE PORTAL
As with the previous website, Wild Wing franchisees get access to a password-protected library of resources including training manuals, employee handbooks and food prep videos. But this version of the resource section is more organized and easier to navigate for franchisees, while head office gets a simplified content management experience.
FOOD PHOTOGRAPHY
To show off Wild Wing’s new and improved menu, it took a painstaking process of planning, food prep and organizing to pull off a multi-day shoot during which we photographed every item on the menu. We also produced videos for each menu category.
SUMMARY
The new site kicks off the next phase of the Wild Wing journey in style after a change of ownership. Its creative approach honours the character of the brand, while incorporating the tools and features management needs to grow the Wild Wing network.
- Online ordering integration
- Geo-targeted restaurant promotions
- Interactive “Wings 101” experience
- Infrastructure support to handle significant traffic spikes
- Menu photography and videography services
- Expansive CMS with bilingual content management
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