Services

Strategy & Planning
Technical Design
Infrastructure Setup
UX & UI Design
Development

Technology

HTML5, CSS3
WordPress
WooCommerce
Stripe
Mailchimp

Project Features

Ecommerce
Social login for customers
Partnership inquiry form
Newsletter signup

Key Project Results

Supported marketing and outreach initiatives following a re-brand

Enabled the client to sell online and manage product data with ease

Helped engage with and educate visitors about neck-related injuries in sports

Simplified the process of finding and purchasing the right product based on activity

Kapsul website in isometric view

A PRODUCT FOR EVERY ACTIVITY

Kapsul’s core product, a collar that stabilizes the neck to reduce the chance of injury, is available in different configurations to suit a wide range of activities—from contact sports like football and hockey, to equestrian and even military applications.

For the best protection against neck injury, customers are encouraged to pick a product designed specifically for their needs. We designed a simple but engaging take on the product filtration experience, taking the guesswork (but not the style) out of the process.

Kapsul site on tablet

A SEAMLESS SHOPPING EXPERIENCE

Ecommerce was implemented after launch, so we had to think about how to incorporate such a significant functionality without disrupting what was already there.

As part of that upgrade, we integrated social login for convenience, configured multiple payment options through Stripe and included nice-to-have features such as order tracking and order history for customers. On the back-end, admin can easily process orders, edit product details, generate promo codes and much more.

Kapsul product page

BACKING IT UP WITH SCIENCE

As a relatively new product in an untapped market, Kapsul needed to prove itself in the eyes of customers and potential brand partners. We wanted to educate visitors about the research and innovation that went into Kapsul’s creation, without the site starting to feel like a science journal. Our approach aims for a balance of information and emotion—so visitors can have confidence in the product and get excited about buying it.

Research and innovation page

BUILDING BRAND PARTNERSHIPS

In addition to selling direct to consumers, the team behind Kapsul wanted to build relationships with likeminded brands in the same space. To help with that, we established a dedicated page and funnel for partnership leads. Videos, testimonials, data and other details combine to make a compelling case for Kapsul as a brand worth partnering with.

Kapsul brand partnerships

SUMMARY

Now complete with a full ecommerce experience, the Kapsul site is well balanced to serve several business goals—from revenue growth and lead generation, to education and brand recognition. Creatively, it captures the inviting and inspirational spirit of Kapsul, and helps establish the brand’s unique value proposition in an underserved space.