Services

Strategy & Planning
Technical Design
Infrastructure Setup
UX & UI Design
Development

Technology

HTML5, CSS3
WordPress
Marketo
Leadpages

Project Features

Multisite implementation
Products & services
Case studies & testimonials
Custom WordPress CMS

Key Project Results

Enabled the client to manage content through a flexible & user-friendly CMS

Equipped customers with a library of multimedia resources organized by product

Supported lead-gen efforts at multiple touchpoints with inquiry forms

Reduced admin workload by automating flow of data between website & CRM

BOLD REDESIGN

While the previous Enghouse Interactive site struck a monotone look, we took it in a colourful new direction that is inviting and playful but still professional. The expanded palette also complements the creative use of photography and shapes, with a highly custom and modern feel.

FLEXIBLE CMS

For such a content-rich site, it was important to build a content management system that could keep up. Enghouse admin can use a wide variety of content elements to build products and solutions as they see fit, while connecting ebooks, blog posts, testimonials and more to keep visitors engaged.

PRODUCTS

Product pages were a major focus of the redesign, especially as the old site presented this information without a clear plan. We worked closely with the Enghouse team to design and build for a number of scenarios, so each product could tell its own story instead of being boxed into a single template.

CRM INTEGRATION

Integration with Marketo and Leadpages gives the site added tools to support Enghouse’s marketing and lead-generation efforts, while providing a more seamless experience for visitors. The site also includes an embedded Twitter feed for social engagement and fresh content.

SUMMARY

With the launch of its new website, Enghouse Interactive can connect with customers in a new way. But the site didn’t just get a facelift; it’s been redesigned and rebuilt from the ground up with attention to lead generation, accessibility, SEO, mobile responsiveness and more.

The North American version of the site is just stage one of Enghouse Interactive’s digital revamp, which is scheduled to continue with new sites for other regions worldwide.