- Strategy & Planning
- Technical Design
- Infrastructure Setup
- UX & UI Design
- Development
- HTML5, CSS3
- WordPress
- Google Maps
- Retailer locator
- Custom front-end and CMS
- Franchising page
- Products
Supported the client’s efforts to stand out from its competitors
Streamlined the process of locating the closest product retailer
Helped the client reach and screen prospective franchisees
Reinforced the brand identity with a custom design
BUILDING ON A STRONG BRAND
In Colorado, DADiRRi is already an established brand with a devoted clientele. It was our job to design a new website that would reflect the brand in a way that feels authentic and engaging. We deliberately stayed away from the expected dark and masculine feel of competitor sites, opting for a more welcoming and custom vibe that incorporates touches of the brand.
PRODUCTS
DADiRRi’s devotion to quality comes through in its product lineup. In designing a product section, we broke it down by category and gave space to each product, so visitors can quickly compare and see what’s right for them. For added credibility, we included testimonials and recent industry awards.
WHERE TO BUY
Although products are not sold directly on the site, it was important for visitors to have access to a local retailer of DADiRRi products. We developed a functionality to process the client’s CSV file of retailers and display the results in a user-friendly way. Users can filter by location and quickly find options on an integrated map.
FRANCHISING
To help DADiRRi grow, we designed and developed a detailed franchising presentation that covers a range of topics, without overwhelming visitors with unnecessary info. The content-rich page captures the brand’s spirit and values while also covering the important details such as investment requirements, current opportunities and more.
SUMMARY
With the launch of its new website, DADiRRi has an online presence that stands out from a crowded cannabis market. The fully custom site was meant to feel high-end but still welcoming—capturing the inclusivity and attention to detail that have already made DADiRRi a success.
- Retailer locator with import process
- Custom front-end and CMS
- Franchising page with inquiry process
- Blog for lifestyle posts and product news
- Link to merch shop