Services

Strategy & Planning
Technical Design
Infrastructure Setup
UX & UI Design
Development

Technology

HTML 5, CSS3
WordPress
Jane App

Project Features

Appointment booking process
“Ask a Doctor” form
Blog
Content-rich layout

Key Project Results

Simplified the appointment-booking process for patients and admin

Saved time for the client by helping them assess patient needs before an appointment

Supported brand recognition with a colourful custom design

Helped the client build trust with prospective patients

BYC isometric website screens

Custom Design

The BYC site ties in with the brand by incorporating lots of green, yellow and soft curves. We wanted to leverage the modern and energetic feel of the brand, while putting patients at ease with a presentation that feels intentional and controlled, yet welcoming.

BYC website mobile screens

SERVICES

As a multi-disciplinary team, BYC offers a variety of services and programs. It was important to convey the team’s expertise and treatment process in a detailed way, without overwhelming visitors with too much information. The pages are thoughtfully structured and designed to support reader comprehension, and guide visitors to an appointment booking form.

BYC services page

TEAM PROFILE

Since prospective patients usually want to know more about the clinic and people providing care, we designed and built a detailed “About” section to address the most important points. Each team member is profiled on the site with a dedicated page that covers their professional experience and areas of focus.

This section also covers BYC’s community engagement initiatives, including sponsorship and fundraising for youth sports.

BYC team pages

SUMMARY

With a content-rich website such as this, we focused on building flexible, clean layouts that are also visually interesting. Where it made sense, we guided visitors toward the appointment-booking form to help BYC grow its business, and do so efficiently by integrating with Jane App, which the client was already using.